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Steg.AI Invites Camera Manufacturers to Partner in Combating Misinformation

In-camera watermarking and integration with C2PA Content Credentials ensure the provenance of digital images and videos, future-proofing them for emerging threats.

camera watermark integration

July 25, 2024

Verifying the credibility of images and videos is becoming more challenging. The recent news around the assassination attempt on former President Donald Trump generated false images and videos at a staggering rate on social media, casting doubt on the authenticity of real footage and putting innocent people in danger. During critical events like these, the public must have trust in the news they consume to ensure proper actions are taken and false narratives do not get exacerbated by AI-generated media.

Steg.AI’s Watermarking Technology Offers Solutions

Steg.AI is inviting camera manufacturers and news media to partner in combating misinformation:

  1. In-Camera Watermarking: By integrating watermarking technology into cameras, journalists and the general public can verify the authenticity of unedited images and videos. Steg.AI aims to empower users by enabling accurate identification and fostering trust in verified information, thereby mitigating the challenges of misinformation.

  2. Coalition for Content Provenance and Authority (C2PA) Content Credentials: Steg.AI’s watermarks are integrated with C2PA Content Credentials, an open-source metadata standard for verifying authenticity and provenance supported by industry leaders like Google, Microsoft, and Adobe. This integration protects digital content against metadata stripping, a common attack vector for obfuscating digital provenance.

  3. Watermarking Integration with Digital Asset Management Systems: If Digital Asset Management (DAM) systems used by the press were equipped with automatic watermarking, news footage could be protected as soon as it is uploaded into the DAM. This integration would provide an additional layer of security and authenticity that fits easily into existing workflows.

The above are a few example use cases. If you have a use case that you think might be a good fit for Steg AI technology, please contact us. Steg AI provides an API and web application that makes it easy to integrate into existing workflows and future product roadmaps.

Contact us to learn more!